Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Images Search is the version of Google dedicated to pictures and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Images Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Images Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your SEO as a source of traffic for your site.
For a business trying to integrate SEM strategies as to improve their SEO, the use of Google Images Search is very effective. If done correctly, the optimisation of your visuals can bring a number of advantages:
- it can drive traffic and bring a great number of visitors to your website,
- it helps define your overall page theme.
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